Grab your headphones and listen to
The Sound of The Other Side.

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The Sound of the Other Side


There are two sides to being Asian American in the workplace. On one side, Asian Americans are propped up as the “model minority” and are well represented in the professional workforce. On the other side, they are the least likely ethnic group to be promoted into management. It’s hard to imagine the challenges that keep Asian Americans out of top management roles.


The Sound of Other Side, a podcast that didn’t just talk about the reality of the Asian experience in corporate America, it used 360 dimensional audio to make people feel it.

  • Visitors were highly engaged with the content and listened for an average of 5 minutes

  • We increased traffic to the Ascend site by 525%

  • The full campaign drove 114mm+ impressions across 5 cities

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